Company:
Asheville Dispensary
Year:
2022-2024
Duration:
Ongoing
Overview
Asheville Dispensary is the city's #1 source for cannabis products, and develops many of their own proprietary formulas. The Nano Cannabis line was one they came to me for developing uniquely branded labels to build their customer base with exciting new product offerings.
Challenge
We knew we wanted a unique (and possibly quirky) style for these, that conveyed the benefit and stood out on the shelf. It could also help establish a bit of the brand's personality, as one of the founding products.
Solution
The original line of 4 hemp shots has since expanded to 3+ lines of tinctures, seltzers, chews, and shots. The astrology illustrations launched the vibe and I paired that with type that had lots of personality. Bold colors reinforce the benefits of each variant, while gold and sometimes black tie it all together.
