Last year, my team relaunched Quantum fishing as a salt water brand (previously freshwater). So we had to convince existing customers, and appeal to totally new ones. This culminated in being a prime sponsor of the industry’s biggest trade show, with event design, gtm product support, digital and irl campaigns, and brand design collateral. I was fortunate to come on board just in time to art direct the build and much of the roll out of these assets to our internal teams, retail partners and the iCast industry show in Summer 2024.