Company:
Truvy
Year:
2023
Duration:
2 Years
Overview
Truvy hails from Utah, offering healthy living by way of supplements across the wellness sphere. Their brand is brightly colored and playful, so designing with them for a few years was a fun experience.
Packaging Re-Design
As a member of Truvy’s design team, I was tasked with a full package redesign of their core product - two supplements that are taken together. It was the classic situation of the former look being outdated and the messaging needing a refresh; without alienating the customers who had used it for years. I was able to establish a more concise visual heirarcy on the pdp, rethink how the colors were presented, and give it a cleaner, bold aesthetic. Paring this with new and elevated printing techniques gave “ Tru & Vy” an appealing look that attracted new customers and visually popped in the ensuing campaign assets.
Web & Digital
I was able to help deepen their web presence with new page designs, rebrand a core product, offer frequent design support to events & sales teams, and consistently develop engaging social media to build out the brand expression.
